UW–Milwaukee Panther Arena
UW–Milwaukee Panther Arena (originally Milwaukee Arena and formerly MECCA Arena, Wisconsin Center Arena and U.S. Cellular Arena) is an indoor arena located in Milwaukee, Wisconsin. The arena, which seats as many as 12,700 people and offers 41,000 feet of floor space, is part of a larger downtown campus, that includes the Milwaukee Theatre and Wisconsin Center.
The arena was part of the MECCA Complex from 1974 until the 1995 opening of the Midwest Express Center.
History
It opened in 1950 and was one of the first to accommodate the needs of broadcast television. It was folded into the MECCA complex when it opened in 1974. It is also known for its former unique basketball court painted by Robert Indiana in 1978, with large rainbow 'M's taking up both half-courts representing Milwaukee.
Since the 1960s, the Arena has held a number of concerts by high-profile performers. On September 4, 1964, The Beatles played their only Milwaukee concert, at the Arena, to a sold-out crowd of screaming fans. Folk-rock icon Bob Dylan played a two-night stand there in mid-October as part of his Fall 1981 tour.